We undertake regular materiality assessments to help us define the priority issues for our business and our stakeholders. These assessments incorporate an analysis of stakeholder concerns and expectations and the issues that we believe present the greatest risks and opportunities for our business. We use the results to drive our strategy, determine allocation of resources and guide our communication.
We engage with and collect feedback from stakeholders in a variety of ways. We hear from the grower community through satisfaction surveys and farmers' direct contact with our sales teams on the ground. We also engage directly with our employees and locally with the communities close to our operations. Our interaction with industry associations (e.g. CropLife), non-governmental organizations, international organizations (e.g. WEF, WBCSD), governments and the investor community enables us to gather feedback on our activities and monitor issues important to stakeholders. We also consider environmental and social aspects in our Enterprise Risk Management (ERM) assessments.
In 2013, we commissioned a global research study involving over 7,500 people in 13 countries to assess their perceptions on the topic of food security and the challenges of agriculture. The Agricultural Disconnect study concluded that producing more food for a growing population in an environmentally sustainable way will be one of the next decade's most important global challenges. However, there are conflicting opinions about how best to address this challenge, and about the likely impact of increased production on the environment and on the people who grow the food and work on the farms.
In 2015, we conducted a detailed assessment to identify our most material issues. The most important issue to our stakeholders is our contribution to food security. In particular, they want to know how our technologies and products will enable growers to deliver sustainably the quality and quantity of food needed by a growing population. We contribute to addressing these issues through our Good Growth Plan.
Read more about these topics in The Good Growth Plan and
Our Annual Review (p.56)