During group training or one-on-one farm visits, they advise on a range of issues: sowing suitable seeds, spotting pests and diseases, using crop protection products and post-harvest storage. Governed by strict pricing protocols, they consolidate orders for a range of agriculture products directly from an authorized 'Center of Excellence' – which sells authentic products from Syngenta and other partners of the project. This allows smallholders to purchase crop protection products, safety equipment, seeds, and other goods without traveling long distances. Meanwhile, the service providers build small businesses for themselves, developing as entrepreneurs who earn commission on products they distribute.
There are currently plans to expand the project in three other states in Eastern India to reach up to 100,000 additional smallholders by 2016.