In today’s competitive coffee market, every coffee bean tells a story – where it’s grown and how it’s cultivated can help determine the ultimate quality and taste of the bean. With coffee yields worldwide up to 50% below potential, growers are looking to not only improve the efficiency of their crop, but also the sustainability of its production.
Our NUCOFFEE® model in Brazil supports growers in sustainable production of coffee, and ensures the traceability of the product, all while delivering up to 50% higher grower revenues. Recently, the model was extended to smallholders through the NUCOFFEE® SUSTENTIA™ program, which provides the same level support and quality to growers on just a few hectares.
NUCOFFEE® SUSTENTIA™ has partnered with UTZ so that growers can earn their certification based on high standards of cultivation, working conditions and care for people and the environment. So far, 198 farm plots have received this seal, with a target of 2,000 producers in the program in next five years.